The Challenge
Because my wife and I love Hawaii, I was tasked with creating a wedding invitation that would be memorable and share those island vibes.
The Solution
My research revealed that pineapples symbolize welcome and hospitality in Hawaii, often displayed at entrances to signify a warm greeting. I decided to make the pineapple the main focus of our invitations.
To make the invitations truly memorable, I chose a gift box design featuring our branded logo and a map highlighting the locations our guests are traveling from. Inside, along with the invitation card, we're including some fun swag items: sunglasses, shells, and mini bottles of Diplomático Rum—a favorite of ours!
Finally, we're adding our hashtag, #bernievalariealoha2019, to encourage guests to tag their posts on social media and create a central hub for sharing memories leading up to and after the wedding.
Art Direction
I chose colors to represent the beauty of Hawaii: yellows and oranges for the sandy beaches and stunning sunrises and sunsets, and blues for the clear skies and ocean waters.
Here's what I included in the invitation package:
• Gift Box: Featured our branded logo and a map showing the locations our guests
were traveling from.
were traveling from.
• Save-the-Date Luggage Tag: Guests can attach this to their luggage and fill in their
information while traveling.
information while traveling.
• Wedding Invitation: Designed as a boarding pass with all the wedding details.
• Branded Sunglasses: For our guests to wear at the wedding or during their stay in
Hawaii.
Hawaii.
Tools: Illustrator, Photoshop, Indesign
The Results
My client (my wife, lol) loved the designs and how I branded everything together! I made sure to share progress updates with her throughout the process, something I've learned to do with my actual clients at work.
Invitation Box
Invitation Card
Logo Designs
Save the Date luggage Tag
Sunglasses
