The Challenge
Increase Intel's visibility and appeal to senior-level, experienced female talent.
Overcome outdated perceptions of Intel as an old, stodgy, and conservative company, and reposition it as a dynamic innovator.
The Solution
Highlight the exciting career opportunities available at Intel.
Create globally relevant campaigns that can be tailored with local nuances for each region.
Primary Audience: Women with technical expertise and approximately 10+ years of experience, located in these priority countries: US, India, China, and Malaysia.
Art Direction
For the campaign to truly resonate, we wanted it to feel candid, emotional and real. The black and white imagery lends an editorial feel, while the slice-of-life subject matter reinforces the stories we set up with the POWERED BY / EMPOWERED AT headlines. We built 263 total campaign assets for social media for the target market areas.
Tools: Photoshop, Indesign
The Results
The Campaign ran from February 1st to March 22nd of 2020. Considering the campaign launched in conjunction with the onset of a global pandemic.
It Led to 1,600+ job applications
The Social campaign was a huge success.
The Social campaign was a huge success.
30M total impressions in the US market
29M total impressions in the India market
9M total impressions in the Malaysia market
20M total impressions in the China market
29M total impressions in the India market
9M total impressions in the Malaysia market
20M total impressions in the China market
India Market
Malaysia Market
China Market
Social Campaign
