The Challenge
As Intel aims to increase the number of women in senior leadership and technical roles this decade, a look at its programs to support women inside and outside the company. One such community, the Women at Intel (WIN) Network, celebrates its 25th anniversary in 2021.
The Solution
Our brainstorming session led us to the conclusion that our first priority was to design a logo recognizing 25 years of WIN at Intel. This logo, along with a PowerPoint and Keynote deck and an email header, would be used to promote the anniversary and communicate with Intel employees.
Art Direction
In developing concepts to celebrate 25 years of WIN at Intel, we decided on a playful approach for one logo: incorporating diverse avatar illustrations within the digits of the number 25. The second logo concept focused on unity, showing a variety of hands coming together. We carefully followed Intel's latest brand guidelines to ensure both logos aligned with their established brand identity.
Tools: Illustrator, Photoshop, PowerPoint
The Result
The client loved the logos and gave us the go-ahead to build out their email graphic, PowerPoint, and Keynote deck presentations.
